Showcase
Selected public case studies; full articles published on WeChat official accounts.
VIC luxury blogger library + three-tier funnel (core / break-out / radiation); CPE 12–17, avg likes 800–3000 (case-specific ranges; not a performance guarantee), CRM-linked public–private domain conversion.
Read on WeChatAI-driven audience mapping; KOLs in ACG, designer toys, IP pop-ups; #OrientalPearlStaff KOS matrix turns public traffic into destination digital assets.
Read on WeChatSymbol reframing + high-net-worth creator matrix + O2O loop; Lunar New Year cues translated into TWRC “smart aesthetic” social currency.
Read on WeChat“Light warmth + scene freedom” reframes down jackets beyond spec wars; commute, gallery, roam, street contexts build a new category perception.
Read on WeChatCelebrity break-out + three-tier seeding + UGC; “new event + product + emotion + V” logic reaches HNW audiences at CPE < 10 (case-specific range; not a performance guarantee).
Read on WeChat01
High-AOV brand growth requires moving from broad traffic seeding to core circle penetration. VIC (Very Important Circle) marketing uses a luxury blogger library and three-tier creator funnel to reach new-money, old-money, and second-gen high-net-worth audiences.
The VIC luxury blogger library is the core asset; circle penetration rate—not follower count—guides talent selection. Luxury bloggers are themselves Chanel, Dior, and Hermès clients; their shopping content is a consumption signal for upper-middle audiences.
"The core challenge for global and local brands is no longer stacking impressions—it is penetrating circle purchase decisions through interest-leading content innovation."
System interview · JFM Media
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FPC (Fashion · Premium · Circle) seeding was built on De Beers and DJI programs: interest-led content that reaches circle purchase decisions—not impression volume alone.
Core, break-out, and radiation creator tiers deliver seeding and conversion at different momentum levels. De Beers Forevermark “accessible luxury” campaign: celebrity break-out for HNW reach, three-tier seeding for depth, UGC for amplification—CPE < 10 (case-specific range; not a performance guarantee).
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Since 2019 JFM Media has operated as a content MCN on Xiaohongshu, becoming an LVMH Fashion integration partner around 2020 for fashion, consumer, and tourism clients.
Systematic data insight and refined creator screening go beyond surface metrics to anchor leaders who truly match brand DNA—from visual craft to matrix deployment, every post aims for high-stickiness seeding.
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Data-driven audience profiling captures high-frequency life moments—from intellectual workplace dressing to emotional depth at gallery visits— weaving products into how audiences live. When category anchors lock onto basic utility, JFM Media reframes value and runs full-funnel scenario penetration.
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KOLs break vertical circles and create public events; KOS (key opinion staff) convert traffic into long-term digital assets with first-person trust.
Landmark tourism cases (e.g. Oriental Pearl Tower) pair KOL cross-over stunts with KOS matrices (#staff-on-duty topics) to shift from sightseeing to interest-driven social destinations.