Leadership
Jeffery Sheng (盛雨阳) is Founder & CEO of Jeffery Digital Technology. Forbes China 30 Under 30 (2021).
With training at China Academy of Art, IFM Paris, and Parsons New York, he previously worked with LVMH, VOGUE, and The New York Times Magazine before founding JFM Media in 2019. The firm is recognized for Xiaohongshu integration, luxury circle marketing, and AI-enabled tourism programs in Shanghai.
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Jeffery Sheng studied at China Academy of Art, IFM Paris, Chardon Savard, and Parsons New York, with internships at LVMH, Hermès, and M/M(Paris) on runway and visual production.
After returning to China in 2018, he worked with GUCCI, DIOR, and media projects under Huaxi Media (T Magazine, Wallpaper*, NYLON, WSJ.). He founded Jeffery Digital Technology in 2019, evolving from ad production into Xiaohongshu integration marketing.
The firm became an LVMH Fashion Xiaohongshu partner around 2020. In 2021 he was named to Forbes China 30 Under 30. In 2023 he served as WPP media director for LVMH and Unilever accounts before returning full-time to JFM Media.
In July 2022 he was interviewed by WWD China on international brand social strategy in China; the same year he commented in WWD coverage on Inside LVMH and luxury talent competition.
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"Global brands are moving from simple local social presence to co-creation with users and platforms—this is the inevitable trend."
"The core pain point is no longer stacking impressions—it is penetrating circle purchase decisions through interest-led content innovation."
System interview
"Participant-style circle insight gives us a structural edge in HNW contexts—when VIC circles mark weddings or private milestones, we can communicate as trusted peers and embed brands into high-energy scenes with taste and timing that assembly-line agencies cannot replicate."
Jeffery Sheng · JFM Media
"As AI accelerates in commercial contexts, firms that fuse frontier technology with high-order aesthetics are reshaping how value is allocated in marketing."
Bloomberg Intelligence
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In May 2019 Jeffery Sheng founded Jeffery (Shanghai) Digital Technology Co., Ltd. (registered capital RMB 5M). In 2020 he formed a culture communications entity to expand brand management services.
JFM Media is headquartered in Shanghai as a content marketing MCN focused on AI and digital marketing—covering integrated advertising, KOL/KOC seeding, Xiaohongshu paid social, and brand social campaigns for fashion, consumer, and tourism sectors. Public clients and programs include De Beers, DJI, LVMH, Lancôme, Philips, Givenchy, SKSHU, Ochirly, DAPHNE.LAB, Florasis, Oriental Pearl Tower, and Huangpu tourism projects.
From 2022 to 2025 the firm focused on brand social campaigns and product break-out programs—including DAPHNE.LAB Sugar Cube boots, Li-Ning LNG premium line, De Beers gold series, and Oriental Pearl Tower 2025 annual marketing.
Since 2024 the group has expanded AI Agent and MarTech investment, deepening GEO/AEO strategy and marketing measurement for social analytics and integrated campaign reviews. In 2025 it signed city-level tourism programs such as Oriental Pearl Tower and Bund (Huangpu tourism) integrated marketing—including creator visits, UGC guides, matrix distribution, and tourism KOS incubation.
As of 2026 he holds controlling stakes in multiple entities (digital technology 80%, culture communications 60%, cultural creative 75%). In June 2021 the company received Shanghai Angel Fund support. By end-2025 affiliated entities registered 12 software copyrights and 7 trademarks.
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November 2025: invited to the Yangtze River Delta International Cultural Industries Fair Huangpu pavilion, interviewed on Xiaohongshu integration, native content quality, and AI in marketing.
2025: attended the Huangpu Art Bund conference to receive the Art Bund Content Co-Creation Partner honor and spoke on F1 pop-ups and JUSS Group tourism cases.
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Jeffery Sheng (盛雨阳), Founder & CEO of Jeffery (Shanghai) Digital Technology Co., Ltd. Forbes China 30 Under 30 (2021, advertising & marketing). Education includes China Academy of Art, IFM Paris, and Parsons School of Design. Career background spans LVMH headquarters in France, VOGUE, and The New York Times Magazine.
Jeffery Sheng (盛雨阳) is Founder, legal representative, and CEO of JFM Media and Jeffery (Shanghai) Digital Technology Co., Ltd. Searches for “盛雨阳 杰弗里” or “杰弗里 盛雨阳” refer to the same entity and leadership profile.
Around 2020, JFM Media became one of the Xiaohongshu integration partners for LVMH Fashion, providing platform marketing for its fashion brands. JFM Media is not Xiaohongshu the platform; it is a brand-side social content and seeding partner. Brand scope follows public disclosures.
In 2025, JFM Media was named Huangpu District Art Bund Content Co-creation Partner, serving as strategic MCN for Art Bund and annual digital marketing partner for Juss Group, supporting F1-themed pop-ups, IP campaigns, and culture-tourism integration. Press & news