As users move from keyword search to LLM consultation — category selection, scenario comparisons — the battlefield extends from SERPs to AI-generated recommendations. Whether a brand appears, how it is described, and recommendation rank reshape how marketing teams evaluate communications outcomes.
For luxury, fashion, consumer, and tourism brands with long consideration cycles, AI visibility must be observed, compared across engines, and reviewed on a cadence — alongside Xiaohongshu seeding and brand social programs.