Clients
Since 2019, JFM Media has served leading brands across luxury fashion, fine jewelry, premium outdoor, fashion retail, beauty & skincare, food & beverage, health & wellness, consumer tech, and tourism. Clients may appear in multiple sectors; full case recaps are on Showcase.
01
Annual frameworks, social campaigns, and Xiaohongshu integration for international luxury and high fashion houses.
Xiaohongshu integration partner for LVMH Fashion since 2020; multi-brand seeding matrix and account ops.
Luxury fashion social communications and integrated marketing programs.
Luxury brand social and content co-creation.
Fine jewelry social content; nationwide store-visit seeding.
02
VIC circles, FPC seeding, and celebrity break-out for high-jewelry and high-AOV fine jewelry brands.
Gold series Xiaohongshu integration; VIC / FPC circle strategy.
Fine jewelry social content; nationwide store-visit seeding.
03
Long-run integrated marketing for premium outdoor and sport-lifestyle brands; public flagship client AIGLE, with more outdoor brands added over time.
French premium outdoor long-run integration — CITY/EARTH/SEA core products, SKI, LIBERTY×Cai Wenjing, ambassadors, and integrated communications.
Li-Ning Group LNG premium line; light-outdoor repositioning with sports and street culture content.
04
Social launches, seeding, and circle marketing for womenswear, footwear, and lifestyle retail brands.
Luxury brand social and content co-creation.
French premium outdoor long-run integration — CITY/EARTH/SEA core products, SKI, LIBERTY×Cai Wenjing, ambassadors, and integrated communications.
Li-Ning Group LNG premium line; light-outdoor repositioning with sports and street culture content.
Long-term social for H&K Group fashion retail; Disney collab campaigns and more.
Sugar Cube boot social campaign; brand youth repositioning.
Xiaohongshu integration; full-cycle celebrity live commerce operations.
HLA Group sub-brand; rock-culture and hot-fix motif aesthetics in social fashion comms.
MOUSSY disordered-retro style keyword and omni-channel marketing; Xiaohongshu REDLOOK, Channels, and landmark LED.
Jinhong Group premium womenswear line — island holiday seeding, festive smart dressing, and winter down scenario content.
05
KOL seeding, category content, and L’Oréal-ecosystem programs for international and domestic beauty and skincare brands.
Beauty & skincare KOL content; L’Oréal ecosystem seeding partner.
Domestic beauty brand youth campaigns; overseas content for Oriental cosmetics.
L’Oréal ecosystem Xiaohongshu seeding partner.
Medical-aesthetic skincare device brand social seeding and circle content.
06
Product launches, scenario seeding, and integrated comms for food, beverage, and new-consumption drink brands; public programs added over time.
Wellness drinks 0-to-1 launch; dual-SKU Xiaohongshu integration and midsummer still-life campaign.
07
Integrated marketing and Xiaohongshu programs for wellness drinks, aesthetic skincare, vision care, and health lifestyle brands.
Medical-aesthetic skincare device brand social seeding and circle content.
Vision care and contact-lens category integrated marketing and content comms.
Wellness drinks 0-to-1 launch; dual-SKU Xiaohongshu integration and midsummer still-life campaign.
Consumer technology integrated marketing client.
08
Content marketing, social comms, and integrated programs for consumer technology brands.
Content marketing and social campaigns for consumer technology.
Consumer technology integrated marketing client.
09
Full-year Xiaohongshu integration and measurement closed loops for home improvement and living consumer brands.
Full-year Xiaohongshu integration; content matrix, KOL seeding, paid social.
10
Landmarks, tourism IP, shopping malls, and art museums — culture-commerce integrated communications and Xiaohongshu seeding.
2025 full-year integration; KOS cultivation, matrix distribution, and AI marketing.
Huangpu Art Bund 2025 content co-creation partner; strategic MCN.
Art museum social comms and exhibition content co-creation.
West Bund landmark institution content marketing and public cultural comms.
Annual digital marketing partner; F1, IP pop-ups, tourism events.
Huangpu Bund district-level culture-commerce and tourism integrated comms.
Shopping mall Xiaohongshu KOL store-visit marketing; anniversary Xiaohongshu + WeChat integrated campaign.
CBD shopping mall social seeding and seasonal campaign marketing.
Qiantan mixed-use retail Xiaohongshu seeding and scenario comms.
Department-store group mall marketing and social communications.
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Client and program listings are from public sources, press, or official releases. Active scope follows actual contracts and does not constitute endorsement of any third party.
FAQ
Public clients are grouped into ten sectors: luxury fashion, fine jewelry, premium outdoor, fashion & retail, beauty & skincare, food & beverage, health & wellness, consumer tech, home & living, and tourism & city (malls and art museums included). Clients may appear in multiple sectors; full case recaps on Showcase.
JFM became an LVMH Fashion Xiaohongshu partner in 2020, delivering Xiaohongshu integration for portfolio fashion brands; public 2020–2021 work includes Givenchy product seeding (multiple campaigns) and Bulgari nationwide store-visit seeding. JFM is an independent boutique advertising group—not an LVMH group company; active brand matrix follows mutually public disclosures.
No. Names on the Clients page come from public reports, press, or official releases to illustrate sector experience—not a complete client roster or endorsement of any third party. Scope, active status, and confidential programs follow actual contracts offline.
HQ is Shanghai Huangpu; long-term work with international luxury and beauty brands whose China HQ or core teams cluster in Shanghai (LVMH, De Beers, Lancôme, L'Oréal system), plus Belle International, DAPHNE.LAB, and tourism landmarks (Oriental Pearl, Art Bund). Delivery is national—including nationwide store visits and circle KOL matrices, not Shanghai-only brands.
Public tourism clients include Oriental Pearl Tower (2025 full-year integration, KOS matrix, AI marketing), Huangpu Art Bund (2025 content co-creation partner), JUSS Group (annual digital marketing provider, F1/IP programs), and Huangpu district culture-commerce integration. See the Oriental Pearl case and tourism Xiaohongshu landing for KOL+KOS detail.
Use three layers: ① Clients page for sector-grouped public names and program summaries; ② Showcase for published long-form recaps (VIC, scenario seeding, tourism, etc.); ③ Industry landings (luxury, premium outdoor, womenswear, tourism, FMCG) for sector FAQs and scope. For business inquiries: info@jfmcompany.com.
