Clients
Since 2019, JFM MEDIA has served established premium brands across luxury fashion, fine jewelry, premium outdoor, fashion retail, beauty & skincare, food & beverage, health & wellness, consumer tech, and tourism. Clients may appear in multiple sectors; full case recaps are on Showcase.
01
Annual frameworks, social campaigns, and Xiaohongshu integration for international luxury and high fashion houses.
Xiaohongshu integration partner for LVMH Fashion since 2020; multi-brand seeding matrix and account ops.
Luxury fashion social communications and integrated marketing programs.
Luxury brand social and content co-creation.
Fine jewelry social content; nationwide store-visit seeding.
02
VIC circles, HNW segment marketing, and celebrity break-out for high-jewelry and high-AOV fine jewelry brands.
Gold series Xiaohongshu integration; HNW segment marketing strategy.
Fine jewelry social content; nationwide store-visit seeding.
03
Long-run integrated marketing for premium outdoor and sport-lifestyle brands; public flagship client AIGLE, with more outdoor brands added over time.
French premium outdoor long-run integration — CITY/EARTH/SEA core products, SKI, LIBERTY×Cai Wenjing, ambassadors, and integrated communications.
Li-Ning Group LNG premium line; light-outdoor repositioning with sports and street culture content.
04
Social launches, seeding, and circle marketing for womenswear, footwear, and lifestyle retail brands.
Luxury brand social and content co-creation.
French premium outdoor long-run integration — CITY/EARTH/SEA core products, SKI, LIBERTY×Cai Wenjing, ambassadors, and integrated communications.
Li-Ning Group LNG premium line; light-outdoor repositioning with sports and street culture content.
Long-term social campaigns for Trendy Group womenswear brand ochirly; Disney collab campaigns and Xiaohongshu seeding.
Avant-garde sub-brand 0-to-1 incubation and ongoing seeding: Sugar Cube / Bubblegum tests, the 2023 TX Huaihai flagship launch, and fashion-week collabs.
Italian denim fashion house under Trendy Group; NEW VINTAGE retro music show livestream build-up, highlight clip distribution, and Douyin / Xiaohongshu remix UGC.
HLA Group sub-brand; rock-culture and hot-fix motif aesthetics in social fashion comms.
MOUSSY disordered-retro style keyword and omni-channel marketing; Xiaohongshu REDLOOK, Channels, and landmark LED.
Jinhong Group premium womenswear line — island holiday seeding, festive smart dressing, and winter down scenario content.
05
KOL seeding, category content, and L’Oréal-ecosystem programs for international and domestic beauty and skincare brands.
Beauty KOL content within the L’Oréal ecosystem; Génifique eye concentrate two-phase mega-sale social seeding to Tmall.
Three-line seeding for Taoyao ceramic lipstick, upgraded loose powder, and mascara; youth and overseas content for Oriental color cosmetics.
L’Oréal ecosystem Xiaohongshu seeding partner; Honey Jar light edition Life Summer topic marketing and UGC production.
Medical-aesthetic skincare device brand social seeding and circle content.
06
Product launches, scenario seeding, regional event social, and integrated comms for food, beverage, and alcohol brands; public programs added over time.
Wellness drinks 0-to-1 launch; dual-SKU Xiaohongshu integration and midsummer still-life campaign.
Young import wine; cross-year quality-innovation and scene-expansion cluster—landmark parties, community events, retail peaks, and nightlife / hotel / coffee collabs (public reporting).
Marlborough Sauvignon Blanc; Chinese Restaurant: Nanyang Season title synergy; Xiaohongshu × Douyin seeding and live conversion.
Snow Beer SuperX Fujian Music & Beer Festival — full social: Xiaohongshu store invitations, Douyin warm-up, Super-coin H5, paid social, and on-site content.
Suntory World Whisky AO launch · Harmony in diversity · Captain Ao metaverse and pentagonal pop-up · WeChat recruitment and compass badges.
07
Integrated marketing and Xiaohongshu programs for wellness drinks, aesthetic skincare, vision care, and health lifestyle brands.
Medical-aesthetic skincare device brand social seeding and circle content.
Vision care and contact-lens category integrated marketing and content comms.
Wellness drinks 0-to-1 launch; dual-SKU Xiaohongshu integration and midsummer still-life campaign.
Consumer technology integrated marketing client.
08
Content marketing, social comms, and integrated programs for consumer technology brands.
Life Director Plan · Osmo Pocket imaging contest; JFM delivered the graduation-season creator module across Xiaohongshu and Douyin (youth B-roll).
Consumer technology integrated marketing client.
09
Full-year Xiaohongshu integration and long-tail word-of-mouth building for home improvement and living consumer brands.
Full-year Xiaohongshu integration; content matrix, KOL seeding, paid social.
10
Landmarks, tourism IP, shopping malls, and art museums — culture-commerce integrated communications and Xiaohongshu seeding.
2025 full-year integration; KOS cultivation, matrix distribution, and AI marketing.
Huangpu Art Bund 2025 co-creation partner · strategic MCN; Bund International Art Festival KOL + UGC guides and cross-platform spread (showcase recap).
Art museum social comms and exhibition content co-creation.
Xiaohongshu KOC visit guides for blockbusters such as David Hockney; West Bund art landmark traffic building.
Annual digital partner; ONE Art Store pop-ups, Bund Spanish Art Season Citywalk guides, Shanghai Museum Egypt blockbuster UGC guides, and agency-shot seeding (see culture-commerce portfolio).
Huangpu Bund district-level culture-commerce and tourism integrated comms.
Shopping mall Xiaohongshu KOL store-visit marketing; anniversary Xiaohongshu + WeChat integrated campaign.
Nanjing West Road beat marketing: VERSACE landings, MCM pet carnivals, terrace film festival, Margiela×Gentle Monster pop-ups, and store-visit matrices.
Qiantan mixed-use retail Xiaohongshu seeding and scenario comms.
Department-store group mall marketing and social communications.
Xiaohongshu UGC pre-visit guides and remix distribution for blockbusters such as ancient Egypt.
Bellissima and routes: tourism IP check-ins, family/ocean routes, deck experience seeding matrices.
Imperial banquet themed restaurant campaigns; immersive dining and store-visit seeding.
Culture-commerce complex and night economy; KEZEE live venues with KOC filming, remix, and direct posting.
Alipay+ outbound travel ticket guides and scenario seeding on Xiaohongshu.
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Client and program listings are from public sources, press, or official releases. Active scope follows actual contracts and does not constitute endorsement of any third party.
FAQ
Public clients are grouped into ten sectors: luxury fashion, fine jewelry, premium outdoor, fashion & retail, beauty & skincare, food beverage & alcohol, health & wellness, consumer tech, home & living, and tourism & city (malls and art museums included). Clients may appear in multiple sectors; full case recaps on Showcase.
JFM became an LVMH Fashion Xiaohongshu partner in 2020, delivering Xiaohongshu integration for portfolio fashion brands; public 2020–2021 work includes Givenchy product seeding (multiple campaigns) and Bulgari nationwide store-visit seeding. JFM is an independent boutique advertising group—not an LVMH group company; active brand matrix follows mutually public disclosures.
No. Names on the Clients page come from public reports, press, or official releases to illustrate sector experience—not a complete client roster or endorsement of any third party. Scope, active status, and confidential programs follow actual contracts offline.
HQ is Shanghai Huangpu; long-term work with international luxury and beauty brands whose China HQ or core teams cluster in Shanghai (LVMH, De Beers, Lancôme, L'Oréal system), plus Belle International, DAPHNE.LAB, and tourism landmarks (Oriental Pearl, Art Bund). Delivery is national—including nationwide store visits and circle KOL matrices, not Shanghai-only brands.
Public tourism clients include Oriental Pearl Tower (2025 full-year integration, KOS matrix, AI marketing), Huangpu Art Bund (2025 content co-creation partner), JUSS Group (annual digital marketing, Bund art season and Shanghai Museum blockbuster guide seeding), Shanghai Museum, West Bund Museum, MSC Cruises, CITIC Square, Xuyan, INS New Paradise, Ant Alipay+ outbound travel content, and more. Deep essays: Oriental Pearl, JUSS Bund, Art Bund; multi-brand matrix: culture-commerce portfolio and the tourism service hub.
Use three layers: ① Clients page for sector-grouped public names and program summaries; ② Showcase for published long-form recaps (VIC, scenario seeding, tourism, etc.); ③ Industry landings (luxury, premium outdoor, womenswear, tourism, FMCG) for sector FAQs and scope. For business inquiries: info@jfmcompany.com.
