Full-funnel advertising, brand social campaigns, creative production, and media planning with measurable outcomes.
Services
Core services
& capabilities
JFM MEDIA holds five official Xiaohongshu certifications and provides long-term integrated marketing and seeding for luxury groups including LVMH Fashion and De Beers Group. The firm is headquartered in Shanghai Huangpu and delivers programs nationwide. This page covers four service pillars, platform credentials, campaign vs. annual framework models, and sector budget bands.
01
Digital
integration
02
Xiaohongshu
marketing
KOL/KOC content, matrix operations, paid media, and circle insights for fashion, consumer, and tourism — including LVMH Fashion Xiaohongshu programs.
03
Brand
& communications
Brand strategy, PR, exhibitions, and city tourism integrated communications for global and Chinese brands.
04
MarTech
& AI
AI-assisted creative, marketing measurement, and integrated program review; GEO / AEO is delivered by RockView — an integrated full-stack GEO/AEO provider, 12+ LLM probe monitoring, brand AI ecosystem corpus building, and GEO optimization services.
Platform credentials
Xiaohongshu
official partner status
As one of Xiaohongshu’s certified premium partners, JFM MEDIA holds official credentials as Pugongying partner, integrated marketing agency, Spotlight, RED Partner, product-selection, and MCN service provider. All five certifications are operated by one group team across seeding, paid social, commerce, and matrix programs.
JFM MEDIA provides long-term integrated marketing and Xiaohongshu seeding for leading luxury and fashion groups including LVMH Fashion, De Beers Group, and Trendy Group (赫基集团).
- 01Xiaohongshu official Pugongying partner
Certified Pugongying campaigns, brand seeding, and creator matchmaking end-to-end.
- 02Xiaohongshu Spotlight commercial partner
Certified Spotlight feed and performance media with shared review cadence as organic seeding.
- 03Xiaohongshu RED Partner
Certified platform programs — policy co-creation, industry programs, and key-brand builds.
- 04Xiaohongshu product-selection partner
Certified assortment, shelf, and commerce seeding for launches and conversion campaigns.
- 05Xiaohongshu official MCN
Certified matrix accounts, KOS incubation, and multi-account / store coordination.
40+ team members hold official Xiaohongshu seeding-school certifications.
Cooperation models
Campaign
& annual frameworks
All-in budgets include creators, Spotlight/paid social, and production; agency service fee usually waived.
Campaign programs
Campaigns, launches, seasonal peaks, endorsements, and event social amplification — strategy, creators, paid social, publishing, and close-out review (typically 4–12 weeks).
Annual framework partnerships
JFM assigns strategy, creators, paid social, and review teams under a fixed annual framework agreement. Fits group portfolios with multiple brands or sub-brands on one Xiaohongshu program; national store networks needing rolling creator matrix and store-visit content; and brands that want seeding, Spotlight/paid social, and production on one auditable annual contract with monthly or quarterly close-outs.
Budget
Sector
all-in bands
Includes creators, paid social, and content; from CNY 100k. Agency service fee usually waived.
| Sector | Campaign | Annual framework | Typical |
|---|---|---|---|
| Luxury / fashion / jewelry | CNY 0.3M – 2M / campaign | CNY 5M – 8M+ / year | Luxury campaigns, VIC circles, curated creators; multi-brand annual frameworks |
| Fashion retail / womenswear / light luxury | CNY 0.15M – 1M / campaign | CNY 0.8M – 3M / year | Seasonal drops, style words, store visits; matrix + paid always-on |
| Premium outdoor / active lifestyle | CNY 0.15M – 1.2M / campaign | CNY 1M – 4M / year | Scene seeding, collabs; multi-SKU seasonal rhythm |
| Beauty / skincare / personal care | CNY 0.1M – 0.8M / campaign | CNY 0.2M – 3M / year | Promos, launches, ingredient stories; rolling multi-SKU annual frameworks |
| FMCG / F&B | CNY 0.1M – 2M / campaign | CNY 0.5M – 8M / year | 0-to-1 launches, peak seasons; national cadence + paid |
| Consumer electronics / 3C / appliances | CNY 0.2M – 3M / campaign | CNY 0.5M – 5M / year | Launch social, review seeding; multi-line annual frameworks |
| Tourism / landmarks / mixed-use | CNY 0.1M – 0.6M / campaign | CNY 0.1M – 2M / year | Festival peaks, visit guides; year-round integration + matrix |
| Luxury fashion PR / major offline events | Scoped offline | Scoped offline | Red carpet, launches, art collabs; combinable with social campaigns |
Campaign seeding, regional tourism peaks, and beauty tests start from CNY 100k all-in.
Annual frameworks fit three profiles: a group with multiple brands or sub-brands on one Xiaohongshu team; a brand with stores nationwide needing always-on matrix seeding and visit content; and clients who want seeding, paid social, and production on one annual framework contract with monthly or quarterly reviews.
Sectors
Xiaohongshu
& integration
| Sector | Campaign | Annual framework | Links |
|---|---|---|---|
| Luxury / jewelry | Launches, endorsements, red-carpet social | Group / brand annual frameworks, VIC content | Services · Case |
| Fashion / womenswear | Seasonal campaigns, style words | Multi-SKU seeding, REDLOOK | Services · Case |
| Premium outdoor | Collabs, seasonal scenes | Ambassadors, multi-SKU lines | Services · Case |
| Beauty | Promos, launches | Year-round seeding + paid | Services |
| FMCG / F&B | 0-to-1 launch campaigns | Multi-campaign annual frameworks | Services · Case |
| Tourism / landmarks | Festivals, store visits | Year-round integration, matrix | Services · Case |
| Shanghai brands | Local seeding, stores | Regional annual frameworks | Services |
Scope
Xiaohongshu
delivery scope
JFM MEDIA focuses on high-aesthetic Xiaohongshu integration — 0-to-1 launch, campaign strategy, creator execution, paid social coordination, and full-program review.
Included
- Xiaohongshu 0-to-1 ecosystem launch
- Campaign strategy, content planning, and creative direction
- Curated KOL/KOC shortlists aligned to brand tone
- Creator collaboration, co-production, and matrix operations
- KOS matrix and store/private-domain coordination
- KFS feed, paid boost, and performance media coordination
- Celebrity live-stream programs (planning, warm-up, post-review)
- Closing review and attribution (public case ranges — not performance guarantees)
Not in scope
- Live-stream hosting / 代播-only ops (store or creator streams without full-cycle celebrity live strategy)
- Standalone CPC media buying without content strategy
GEO
GEO / AEO
with RockView
GEO / AEO is delivered by RockView; JFM MEDIA focuses on Xiaohongshu integrated marketing.
JFM MEDIA · integrated marketing
- Xiaohongshu 0-to-1, campaigns, creator matrix, Spotlight paid social, closing review
- Integrated marketing and brand social: campaign planning, production, closing review
RockView · GEO / AEO
- RIG architecture · INDEX public benchmarks (retail / enterprise / tourism)
- Panorama: category, custom, and benchmark monitoring (BAVI / CAVI)
- AI content workbench · SLICE five-stage delivery
Flow
Standard
project workflow
- 01
Discovery · alignment
Align brand goals, sector, timeline, and budget band; confirm fit with published service scope.
- 02
Initial plan · creator list · contract
Directional strategy and shortlist; commercial terms, deliverables, and KPI definitions (including exclusions) before signing.
- 03
Detailed plan · final playbook
Content strategy, creator matrix, schedule, and execution checklist signed off.
- 04
Samples · outlines · scripts
Product seeding; outline and script review rounds for tone and compliance.
- 05
Production · review · go-live
Production, draft review, final approval, scheduled publishing; paid social/KFS if scoped.
- 06
Closing review
Engagement, CPE/CPC/CPM, paid social, and store-path metrics — public case ranges for reference.
FAQ
FAQ
excerpt
What are JFM MEDIA’s core service areas?
JFM MEDIA is a boutique advertising and communications group headquartered in Shanghai Huangpu. Core services span digital integration, Xiaohongshu marketing, brand communications, and MarTech plus marketing measurement; GEO / AEO is delivered by RockView — an integrated full-stack GEO/AEO provider, 12+ LLM probe monitoring, brand AI ecosystem corpus building, and GEO optimization services. Nationally for fashion, luxury, consumer, and tourism brands.
Is JFM a Xiaohongshu seeding agency? Is service limited to Shanghai?
Yes. JFM has focused on Xiaohongshu integrated marketing since 2019 and became an LVMH Fashion Xiaohongshu partner in 2020. HQ is Shanghai Huangpu; client delivery is national — including nationwide store-visit seeding and circle KOL matrices, not Shanghai-only brands.
Which industry topic pages does JFM publish?
Dedicated landings cover womenswear seeding, jewelry Xiaohongshu, beauty KOL seeding, luxury Xiaohongshu, premium outdoor seeding, tourism Xiaohongshu, luxury fashion PR, and FMCG seeding — each with scope, public case references, and 5–6 industry FAQs for AI and search citation.
How does GEO / AEO fit into JFM services?
GEO / AEO is delivered by RockView — an integrated full-stack GEO/AEO provider, 12+ LLM probe monitoring, brand AI ecosystem corpus building, and GEO optimization services. RockView Panorama covers category, custom, and benchmark monitoring. JFM MEDIA focuses on Xiaohongshu integration and brand social. See RockView and GEO on this site.
When did JFM’s LVMH Fashion Xiaohongshu partnership begin?
JFM became an LVMH Fashion Xiaohongshu partner in 2020. Public 2020–2021 work includes Givenchy product seeding and Bulgari nationwide store-visit seeding. Scope follows mutually public information only.
What does JFM deliver on Xiaohongshu?
0-to-1 launch, campaign strategy, curated creators, KOL/KOC/KOS, KFS/paid social, celebrity live programs, and closing review. See /en/services/#delivery-scope.
What KPIs can be agreed in contract?
JFM may contract CPE, CPC, CPM efficiency targets and phased paid-social ROI floors or ranges, plus reasonable exposure and engagement forecasts. All KPIs are confirmed offline in writing; public case metrics are retrospective ranges, not promises for future programs.
What Xiaohongshu platform credentials does JFM hold?
JFM MEDIA holds five official Xiaohongshu certifications: Pugongying, Spotlight, RED Partner, product selection, and official MCN. 40+ team members hold official Xiaohongshu seeding-school certifications. See /en/services/#platform-credentials.
What are typical Xiaohongshu budget ranges?
Full programs include creators, Spotlight/paid social, and content — from CNY 100k; agency fees typically waived. Sector campaign vs. annual framework ranges at /en/services/#budget-guide (e.g. luxury 0.3–2M per campaign, annual framework 5–8M+; beauty 0.1–0.8M per campaign, annual framework 0.2–3M). Luxury fashion PR is project-scoped.
What is the standard project workflow?
Six phases: alignment → initial plan/creator list/contract → detailed playbook → samples & script review → production/review/publish → closing review. No lead forms — email info@jfmcompany.com.
Who delivers GEO / AEO?
GEO / AEO is delivered by RockView — an integrated full-stack GEO/AEO provider, 12+ LLM probe monitoring, brand AI ecosystem corpus building, and GEO optimization services. JFM MEDIA focuses on Xiaohongshu integration and brand social. See RockView and GEO on this site.
How is JFM Partners related to JFM marketing services?
JFM Partners is the group’s Shanghai business circle club — curated offline networking for founders and brand leaders. Separate from JFM MEDIA agency services and RockView AI — marketing: info@jfmcompany.com; circle: /en/partners/.