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JFM Media named Art Bund 2025 Content Co-Creation Partner.

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JFM MEDIA
A dedicated AI · Marketing
communications group

Built for intelligent growth in the AI era.

JFM Media · Jeffery Digital Marketing — A dedicated AI · Marketing communications group

JFM MEDIA is a boutique advertising communications group focused on AI x marketing, covering integrated marketing and Xiaohongshu seeding for fashion and consumer sectors, plus AI MarTech tool platforms. Founded in 2019, headquartered in Shanghai Huangpu.

We help fashion, consumer, and tourism brands turn strategy into measurable growth through circle marketing, KOL ecosystems, and GEO/AEO strategy.

Capabilities

Connected capabilities across
every dimension

End-to-end strategy, content, and media for brands that need native social growth—finding the balance between reach breakthrough and tone integrity in complex ecosystems.

Cognitive Reshaping: We uncover the aesthetic, intellectual, and emotional value behind products—lifting brands out of low-dimensional feature competition and establishing new coordinates in the consumer mind with greater pricing power.

Scenario-Based Marketing: Data-driven audience profiling captures the high-frequency life moments of target customers—from the intellectual polish of workplace dressing to the emotional depth of gallery visits. Through seamless multi-scenario integration, we weave products into how audiences live. The JFM Media team excels at value reframing and full-funnel scenario penetration to drive brand growth.

Connected Capabilities

An AI-native content marketing group built in Shanghai

Founded in 2019 in Shanghai Huangpu, JFM Media is an AI and content-tech group focused on Xiaohongshu marketing and brand social for fashion, consumer, and tourism clients.

From strategy and creative to creator activation and measurement, we help global brands enter China and local brands win younger audiences—finding the balance between reach breakthrough and brand tone in a complex social ecosystem.

  • 2021 Forbes China 30 Under 30
  • 2021 Shanghai Angel Fund
  • 2025 Art Bund Content Co-Creation Partner
  • 2025 Strategic MCN Partner
  1. 2019 Founded in Shanghai; ad production and media buying.
  2. 2020 LVMH Fashion Xiaohongshu partner; beauty KOL content expansion.
  3. 2021 Founder named Forbes China 30 Under 30; Shanghai Angel Fund support.
  4. 2022 Campaigns for DAPHNE.LAB, De Beers, Florasis; WWD China coverage.
  5. 2023 Founder served as WPP media director for LVMH and Unilever accounts.
  6. 2024 MarTech and GEO/AEO capability build-out.
  7. 2025 Oriental Pearl Tower and Art Bund programs; Huangpu CIIE pavilion.

RockView AI

RockView AI
brand AI visibility platform

In the AI era, brand visibility monitoring—RockView continuously tracks how your brand shows up in AI search. Built for brand teams across DeepSeek, Doubao, Qwen and other leading models, RockView is an AI visibility platform. AEO (Answer Engine Optimization) is about more than search indexing—it is whether AI answer engines reliably cite, paraphrase, and excerpt your brand. Clear definitions, typical user questions, and structured source material determine visibility in the AI search era.

Explore RockView

Representative clients and programs

Serving luxury, consumer, and tourism leaders since 2019—the future of high-ticket brands lies in penetrating core purchasing circles. See Showcase for representative work.

We're built for the intelligence era

Leverage deep social signals, advanced AI, and integrated circle marketing to unlock new levels of growth. Our work for leading fashion, consumer, and tourism brands shapes culture—and brings frontier MarTech from seeding to AI visibility.

  • 100B+ Cumulative marketing exposure

    Cumulative exposure across delivered programs

  • 100K+ Creator network

    Content creators reached at scale

  • 2019 Founded in Shanghai

    Headquartered in Huangpu District, Shanghai

Luxury

Annual frameworks, long-term partnerships, and product campaigns for international luxury and jewelry.

  • LVMH Group

    Xiaohongshu integration partner for LVMH Fashion since ~2020; multi-brand seeding matrix and account ops.

  • De Beers

    Gold series Xiaohongshu integration; FPC circle strategy application.

  • Lancôme

    Beauty KOL content; L’Oréal ecosystem seeding partner.

  • Givenchy

    Luxury brand social and content co-creation.

  • Bulgari

    Luxury brand social content partnership.

Fashion

Fashion retail and premium lifestyle lines—social launches, seeding, and circle marketing.

  • ochirly

    Long-term social for H&K Group fashion retail brand.

  • Li-Ning LNG

    Annual LNG premium line; sports and street culture content.

  • DAPHNE.LAB

    Sugar Cube boot social campaign; brand youth repositioning.

  • Miss Sixty

    Xiaohongshu integration marketing; full-cycle celebrity live commerce operations.

  • Belle Fashion Group

    Social matrix marketing—Xiaohongshu, WeChat, Channels, and OOH.

FMCG

Tech and domestic consumer brands—social campaigns, launches, and integration.

  • DJI

    Content marketing and social campaigns.

  • Philips

    Consumer tech integration marketing client.

  • SKSHU

    Full-year Xiaohongshu integration; content matrix, KOL seeding, paid social.

  • Florasis

    Brand youth campaigns; overseas content for Oriental cosmetics.

  • L'Oréal Paris

    L’Oréal ecosystem Xiaohongshu seeding partner.

Tourism & City

Landmarks, tourism IP, and culture-commerce integrated communications.

  • Oriental Pearl Tower

    2025 full-year integration; KOS cultivation, matrix distribution, AI marketing.

  • Art Bund

    Huangpu Art Bund 2025 content co-creation partner; strategic MCN.

  • JUSS Group

    Annual digital marketing partner; F1, IP pop-ups, tourism events.

  • Huangpu Tourism

    Huangpu Bund district-level culture-commerce and tourism integrated comms.

  • JC Plaza

    Xiaohongshu KOL store-visit marketing; anniversary Xiaohongshu + WeChat integrated campaign.

Representative programs

  • 2020–2025

    LVMH Fashion

    Group Xiaohongshu annual framework

    Xiaohongshu integration partner for LVMH Fashion since ~2020; multi-brand long-term seeding, account ops, auditable social cadence.

  • 2022–2025

    De Beers

    Gold series Xiaohongshu integration

    Jewelry gold series circle seeding and competitive monitoring; FPC methodology.

  • 2022–2025

    DAPHNE.LAB

    Sugar Cube boot social campaign

    Product-line break-out and brand youth upgrade delivery.

  • 2022–2025

    Li-Ning LNG

    Premium lifestyle line social launch

    Annual partnership for LNG premium line; sports and street culture content.

  • 2020–2024

    SKSHU

    Full-year Xiaohongshu integration

    Content strategy, KOL/KOC matrix, paid social optimization; measurement closed loop.

  • 2022–2025

    Florasis

    Brand youth & overseas content

    Oriental cosmetics overseas content; localized brand communications.

  • 2025

    Oriental Pearl Tower

    Full-year integration & AI marketing

    City landmark annual contract; KOS cultivation, UGC tourism content, matrix distribution, AI creative and measurement.

  • 2025

    Art Bund · JUSS Group

    Culture-commerce & IP theme campaigns

    Huangpu Bund district-level co-creation partner and JUSS annual partner; F1, global IP pop-ups, landmark scenario communications.

Annual & long-term strategic partners

  • LVMH Fashion
  • De Beers Group
  • Karl Lagerfeld
  • L'Oréal Paris
  • AIGLE
  • Belle Fashion Group
  • Li-Ning LNG
  • Teenie Weenie
  • ochirly · Miss Sixty
  • Florasis
  • Fosun Group
  • JUSS Group
  • Oriental Pearl Tower

Recognition

A record of industry momentum

From Forbes China 30 Under 30 to Art Bund content co-creation—we earn client and industry trust through verifiable creative and business outcomes.

About JFM