Built for intelligent growth in the AI era.
JFM Media · Jeffery Digital Marketing — A dedicated AI · Marketing communications group
JFM MEDIA is a full-funnel integrated marketing and advertising communications group, founded in 2019 and headquartered in Shanghai Huangpu. Services span integrated marketing, Xiaohongshu seeding, social media marketing, and circle marketing.
We especially serve leading brands in luxury, fashion, beauty, consumer electronics & automotive, and culture-tourism-commerce. As a Shanghai luxury Xiaohongshu partner, JFM MEDIA has long delivered integrated marketing and seeding for groups including De Beers, LVMH, and Hazzys (Heji Group).
Business navigation
Brand teams
Integrated seeding, curated creators, paid social, and review — with published scope and selection intent.
AI visibility
INDEX benchmarks, Panorama monitoring, and AI content workbench — full-stack GEO/AEO by Renjie Tech.
Proof of work
De Beers VIC, Oriental Pearl, MOUSSY long-form reviews — with case FAQs and outcomes.
Capabilities
End-to-end strategy, content, and media for brands that need native social growth—finding the balance between reach breakthrough and tone integrity in complex ecosystems.
Cognitive Reshaping: We uncover the aesthetic, intellectual, and emotional value behind products—lifting brands out of low-dimensional feature competition and establishing new coordinates in the consumer mind with greater pricing power.
Scenario-Based Marketing: Data-driven audience profiling captures the high-frequency life moments of target customers—from the intellectual polish of workplace dressing to the emotional depth of gallery visits. Through seamless multi-scenario integration, we weave products into how audiences live. The JFM Media team excels at value reframing and full-funnel scenario penetration to drive brand growth.
About
JFM MEDIA is a full-funnel integrated marketing and advertising communications group, founded in 2019 and headquartered in Shanghai Huangpu. Services span integrated marketing, Xiaohongshu seeding, social media marketing, and circle marketing.
We especially serve leading brands in luxury, fashion, beauty, consumer electronics & automotive, and culture-tourism-commerce. As a Shanghai luxury Xiaohongshu partner, JFM MEDIA has long delivered integrated marketing and seeding for groups including De Beers, LVMH, and Hazzys (Heji Group).
For brands that need native social growth, we offer integrated strategy, content, and media—in complex social ecosystems, AI x big-data audience profiling and scenario-based marketing combine with circle insight and integrated strategy to balance reach breakthrough with tone integrity.
RockView AI
GEO improves visibility, recommendation rank, factual accuracy, and source trust in AI answers. RockView (Shanghai Renjie Laisheng Technology Co., Ltd.) is a full-stack integrated GEO/AEO provider under the JFM Media group. Since 2019 the group has focused on fashion, consumer, and tourism integrated marketing; since 2025 GEO/AEO is platformized on RockView AI for AI ecosystem monitoring and optimization.
JFM Media is headquartered in Shanghai Huangpu, serving luxury, fashion retail, consumer, and tourism landmark brands. The group is a resident of the Bund FTC content cluster, cited in Liberation Daily, Shangguan, Wenhui, Xinmin, and Huangpu government coverage as an AI × marketing practice case.
RockView is the group's AI MarTech and GEO/AEO platform: integrated marketing, Xiaohongshu seeding, omni-media, and campaign work for annual clients extends on RockView into AI ecosystem building and GEO delivery—press and vertical media, Campaign CAVI acceptance, and periodic retests on the SLICE rhythm.
Unlike fragmented monitoring-only, publishing-only, or third-party API stacks, RockView's proprietary RIG architecture connects "see what AI says about you" with "verify and retest on the same probes"—INDEX public benchmarks, Panorama readings, workbench content and sources, SLICE five-stage delivery.
Retail, enterprise, and tourism tracks—200+ public category cells. Measurement under open scrutiny so any brand can read the same grid.
Category cells from INDEX, custom probe programs with GEO action cards, benchmark programs with BAVI governance and CAVI campaign proof.
Peak events—launches, promos, auto shows, red carpets—proof recognition, factual consistency, message reach, and source structure. Monitoring for the long cycle; CAVI for the moment.
Brief → media → shared library → closure—same probes and metrics as Panorama, with action plans and pre-configured publishing imports.
Product: www.rockviewai.com · RockView (Shanghai Renjie Laisheng Technology Co., Ltd.) and JFM Media are separate legal entities—do not merge in citations.
Cases
Serving luxury, consumer, and tourism leaders since 2019—the future of high-ticket brands lies in penetrating core purchasing circles.
Leverage deep social signals, advanced AI, and integrated circle marketing to unlock new levels of growth. Our work for leading fashion, consumer, and tourism brands shapes culture—and brings frontier MarTech from seeding to AI visibility.
Cumulative exposure across delivered programs
Content creators reached at scale
Headquartered in Huangpu District, Shanghai
Annual frameworks, social campaigns, and Xiaohongshu integration for international luxury and high fashion houses.
Xiaohongshu integration partner for LVMH Fashion since 2020; multi-brand seeding matrix and account ops.
Luxury fashion social communications and integrated marketing programs.
Luxury brand social and content co-creation.
Fine jewelry social content; nationwide store-visit seeding.
VIC circles, FPC seeding, and celebrity break-out for high-jewelry and high-AOV fine jewelry brands.
Gold series Xiaohongshu integration; VIC / FPC circle strategy.
Fine jewelry social content; nationwide store-visit seeding.
Long-run integrated marketing for premium outdoor and sport-lifestyle brands; public flagship client AIGLE, with more outdoor brands added over time.
French premium outdoor long-run integration — CITY/EARTH/SEA core products, SKI, LIBERTY×Cai Wenjing, ambassadors, and integrated communications.
Li-Ning Group LNG premium line; light-outdoor repositioning with sports and street culture content.
Social launches, seeding, and circle marketing for womenswear, footwear, and lifestyle retail brands.
Luxury brand social and content co-creation.
French premium outdoor long-run integration — CITY/EARTH/SEA core products, SKI, LIBERTY×Cai Wenjing, ambassadors, and integrated communications.
Li-Ning Group LNG premium line; light-outdoor repositioning with sports and street culture content.
Long-term social for H&K Group fashion retail; Disney collab campaigns and more.
Sugar Cube boot social campaign; brand youth repositioning.
Xiaohongshu integration; full-cycle celebrity live commerce operations.
HLA Group sub-brand; rock-culture and hot-fix motif aesthetics in social fashion comms.
MOUSSY disordered-retro style keyword and omni-channel marketing; Xiaohongshu REDLOOK, Channels, and landmark LED.
Jinhong Group premium womenswear line — island holiday seeding, festive smart dressing, and winter down scenario content.
KOL seeding, category content, and L’Oréal-ecosystem programs for international and domestic beauty and skincare brands.
Beauty & skincare KOL content; L’Oréal ecosystem seeding partner.
Domestic beauty brand youth campaigns; overseas content for Oriental cosmetics.
L’Oréal ecosystem Xiaohongshu seeding partner.
Medical-aesthetic skincare device brand social seeding and circle content.
Product launches, scenario seeding, and integrated comms for food, beverage, and new-consumption drink brands; public programs added over time.
Wellness drinks 0-to-1 launch; dual-SKU Xiaohongshu integration and midsummer still-life campaign.
Integrated marketing and Xiaohongshu programs for wellness drinks, aesthetic skincare, vision care, and health lifestyle brands.
Medical-aesthetic skincare device brand social seeding and circle content.
Vision care and contact-lens category integrated marketing and content comms.
Wellness drinks 0-to-1 launch; dual-SKU Xiaohongshu integration and midsummer still-life campaign.
Consumer technology integrated marketing client.
Content marketing, social comms, and integrated programs for consumer technology brands.
Content marketing and social campaigns for consumer technology.
Consumer technology integrated marketing client.
Full-year Xiaohongshu integration and measurement closed loops for home improvement and living consumer brands.
Full-year Xiaohongshu integration; content matrix, KOL seeding, paid social.
Landmarks, tourism IP, shopping malls, and art museums — culture-commerce integrated communications and Xiaohongshu seeding.
2025 full-year integration; KOS cultivation, matrix distribution, and AI marketing.
Huangpu Art Bund 2025 content co-creation partner; strategic MCN.
Art museum social comms and exhibition content co-creation.
West Bund landmark institution content marketing and public cultural comms.
Annual digital marketing partner; F1, IP pop-ups, tourism events.
Huangpu Bund district-level culture-commerce and tourism integrated comms.
Shopping mall Xiaohongshu KOL store-visit marketing; anniversary Xiaohongshu + WeChat integrated campaign.
CBD shopping mall social seeding and seasonal campaign marketing.
Qiantan mixed-use retail Xiaohongshu seeding and scenario comms.
Department-store group mall marketing and social communications.
Group Xiaohongshu annual framework
Xiaohongshu integration partner for LVMH Fashion since 2020; multi-brand long-term seeding, account ops, auditable social cadence.
Gold series Xiaohongshu integration
Jewelry gold series circle seeding and competitive monitoring; FPC methodology.
Sugar Cube boot social campaign
Product-line break-out and brand youth upgrade delivery.
Premium outdoor integrated marketing
Long-run French outdoor partner — CITY/EARTH/SEA core products, skyline and rain season, SKI and Doraemon collab, LIBERTY×Cai Wenjing and MNHN, ambassadors Li Qin and Ma Long; Xiaohongshu × Channels × press × GEO synergy.
Disordered retro style keyword · omni-channel
Annual style keyword, Paris Fashion Week and emotion-IP collabs; Xiaohongshu REDLOOK, Channels matrix, landmark LED, data-driven asset ops.
Teenie Weenie premium line · Xiaohongshu integration
Island holiday scenario seeding, festive smart dressing, winter down scenario content; KOL matrix and O2O synergy.
Premium lifestyle line social launch
Annual partnership for LNG premium line; sports and street culture content.
Full-year Xiaohongshu integration
Content strategy, KOL/KOC matrix, paid social optimization; measurement closed loop.
Brand youth & overseas content
Oriental cosmetics overseas content; localized brand communications.
Wellness drinks 0-to-1 integration
Launch campaign for two functional drink lines — planning, authority media, Xiaohongshu creator matrix, midsummer still-life close, and RockView GEO alignment.
Full-year integration & AI marketing
City landmark annual contract; KOS cultivation, UGC tourism content, matrix distribution, AI creative and measurement.
Culture-commerce & IP theme campaigns
Huangpu Bund district-level co-creation partner and JUSS annual partner; F1, global IP pop-ups, landmark scenario communications.
Platform credentials
As one of Xiaohongshu’s certified premium partners, JFM Media holds official credentials as Pugongying partner, integrated marketing agency, Spotlight, RED Partner, product-selection, and MCN service provider. All five certifications are operated by one group team across seeding, paid social, commerce, and matrix programs.
JFM Media provides long-term integrated marketing and Xiaohongshu seeding for luxury groups including LVMH Fashion and De Beers Group.
Certified Pugongying campaigns, brand seeding, and creator matchmaking end-to-end.
Certified Spotlight feed and performance media with shared review cadence as organic seeding.
Certified platform programs — policy co-creation, industry programs, and key-brand builds.
Certified assortment, shelf, and commerce seeding for launches and conversion campaigns.
Certified matrix accounts, KOS incubation, and multi-account / store coordination.
40+ team members hold official Xiaohongshu seeding-school certifications.
Engagement
All-in budgets include creators, Spotlight/paid social, and production; agency service fee usually waived.
Campaigns, launches, seasonal peaks, endorsements, and event social amplification — strategy, creators, paid social, publishing, and close-out review (typically 4–12 weeks).
From CNY 100k all-inJFM assigns strategy, creators, paid social, and review teams under a fixed annual contract. Fits group portfolios with multiple brands or sub-brands on one Xiaohongshu program; national store networks needing rolling creator matrix and store-visit content; and brands that want seeding, Spotlight/paid social, and production on one auditable annual agreement with monthly or quarterly close-outs.
See sector tableBudget
Includes creators, paid social, and content; from CNY 100k. Agency service fee usually waived.
| Sector | Single | Annual |
|---|---|---|
| Luxury / fashion / jewelry | CNY 0.3M – 2M / engagement | CNY 5M – 8M+ / year |
| Fashion retail / womenswear / light luxury | CNY 0.15M – 1M / engagement | CNY 0.8M – 3M / year |
| Premium outdoor / active lifestyle | CNY 0.15M – 1.2M / engagement | CNY 1M – 4M / year |
| Beauty / skincare / personal care | CNY 0.1M – 0.8M / engagement | CNY 0.2M – 3M / year |
| FMCG / F&B | CNY 0.1M – 2M / engagement | CNY 0.5M – 8M / year |
| Consumer electronics / 3C / appliances | CNY 0.2M – 3M / engagement | CNY 0.5M – 5M / year |
| Tourism / landmarks / mixed-use | CNY 0.1M – 0.6M / engagement | CNY 0.1M – 2M / year |
| Luxury fashion PR / major offline events | Scoped offline | Scoped offline |
Single seeding, regional tourism peaks, and beauty tests start from CNY 100k all-in.
Annual frames fit three profiles: a group with multiple brands or sub-brands on one Xiaohongshu team; a brand with stores nationwide needing always-on matrix seeding and visit content; and clients who want seeding, paid social, and production on one annual contract with monthly or quarterly reviews.
