AIGLE
Premium outdoor case · AIGLE integrated marketing recap
French premium outdoor needed a unified, sustainable lifestyle content system on China social.
JFM MEDIA
A dedicated AI · Marketing
communications group
Built for intelligent growth in the AI era.
JFM MEDIA — A dedicated AI · Marketing communications group
JFM MEDIA is a full-funnel integrated marketing and advertising communications group, founded in 2019 and headquartered in Shanghai Huangpu. Services span integrated marketing, Xiaohongshu seeding, social media marketing, and circle marketing.
We partner closely with category leaders across luxury, fashion retail, beauty & skincare, consumer electronics, and urban culture-tourism-commerce—serving as a trusted Shanghai Xiaohongshu and integrated marketing partner for groups including De Beers Group, LVMH, Trendy Group (赫基集团), L’Oréal Paris, Belle Fashion Group, JUSS Group, and Oriental Pearl Tower.
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Social media integration
Category insight, editorial creator co-creation, and Spotlight media synergy for fashion, consumer, and tourism brands on Xiaohongshu
JFM’s published six-step Xiaohongshu framework spanning competitive diagnostics, audience profiling, scenario strategy, tiered creator co-creation, Spotlight distribution, and full-cycle asset review.
- Read methodology
HNW segment growth marketing
Peer-reference-driven decision architecture—combining narrative strategy, KCL networks, and private touchpoints for luxury, fine jewelry, and high-ticket categories
HNW Segment Marketing connects elevated narrative, search governance, tiered circle seeding, and offline VIC boutique touchpoints through KCL networks.
- View showcase
Showcase
In-depth case dossiers organized by sector and growth challenge—benchmark methodology fit, execution craft, and verifiable commercial outcomes
JFM’s published case study library: long-form agency recaps and FAQs across fine jewelry, fashion retail, outdoor, FMCG, and urban tourism—mapping strategy to commercial results.
Capabilities
Connected capabilities across
every dimension
For brands pursuing native social growth and lasting brand equity, we deliver integrated commercial strategy, editorial content craft, and precision media—balancing breakout reach with brand tone integrity across complex social ecosystems.
Cognitive Reshaping: We uncover the aesthetic, intellectual, and emotional value behind products—lifting brands out of low-dimensional feature competition and establishing new coordinates in the consumer mind with greater pricing power.
Scenario-Based Marketing: Data-driven audience profiling captures the high-frequency life moments of target customers—from the intellectual polish of workplace dressing to the emotional depth of gallery visits. Through seamless multi-scenario integration, we weave products into how audiences live. The JFM MEDIA team excels at value reframing and full-funnel scenario penetration to drive brand growth.
About
A premium advertising communications group built in Shanghai
JFM MEDIA is a full-funnel integrated marketing and boutique advertising communications group, founded in 2019 and headquartered in Shanghai Huangpu. Core practices span omni-channel integrated marketing, Xiaohongshu full-funnel seeding, brand social communications, HNW circle growth, and content MCN operations.
We partner closely with category leaders across luxury, fashion retail, beauty & skincare, consumer electronics, and urban culture-tourism-commerce—serving as a trusted Shanghai Xiaohongshu and integrated marketing partner for groups including De Beers Group, LVMH, Trendy Group (赫基集团), L’Oréal Paris, Belle Fashion Group, JUSS Group, and Oriental Pearl Tower.
For brands pursuing native social growth and lasting brand equity, JFM delivers end-to-end execution across commercial strategy, handcrafted editorial content, creator matrices, Spotlight paid media, and AI visibility (GEO)—combining AI × big-data audience profiling with Scenario-Based Marketing to balance breakout reach with brand tone integrity.
- 2021 Forbes China 30 Under 30
- 2021 Shanghai Angel Fund
- 2025 Art Bund Content Co-Creation Partner
- 2025 Strategic MCN Partner
- 2026 Bund FTC Resident Enterprise
- 2019 Founded in Shanghai Huangpu; delivered integrated advertising campaigns for Longines, Philips, and global consumer brands.
- 2020 Became an LVMH Fashion Xiaohongshu partner and L’Oréal Group Xiaohongshu media & seeding agency.
- 2021 Founder Jeffery Sheng named to Forbes China 30 Under 30 (Advertising & Media); backed by Shanghai Angel Fund.
- 2022 Led flagship campaigns for De Beers Group, DAPHNE.LAB, and Florasis; featured in WWD China.
- 2023 Founder concurrently served as WPP media director overseeing Lotus China and Unilever media matrices.
- 2024 Expanded AI Agent and MarTech investment; co-built full-stack GEO/AEO monitoring and optimization with group platform RockView.
- 2025 Signed Oriental Pearl Tower and JUSS Group Bund annual tourism programs; named Huangpu “Art Bund 2025 Content Co-Creation Partner.”
- 2026 Entered Huangpu’s Bund FTC content cluster; cited in Liberation Daily, Shangguan News, Wenhui Daily, and Xinmin Evening News.
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DAPHNE.LAB · sub-brand incubation
DAPHNE.LAB Sub-Brand Incubation Case
Full-case recap of DAPHNE.LAB’s 0-to-1 sub-brand incubation, from hero-boot testing to flagship retail launch.
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Belle Fashion · MOUSSY · From trend follower to style authority
MOUSSY IMC case · #DisorderedRetro omnichannel & Xiaohongshu Spotlight insights
Collab noise required a ownable annual style platform.
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Trendy Group · ochirly · Youth repositioning and Xiaohongshu search equity — full playbook
ochirly IMC case · IP collabs, full-cycle live & Xiaohongshu seeding
Womenswear social spend was split across live, seeding, and collab beats—ochirly needed one tier-one partner to modularize 2021–2025 delivery.
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Bulgari fine jewelry
Bulgari jewelry Xiaohongshu recap · annual creators, store visits & Celebrate the Moment EOY
Fine jewelry must hold series mindshare, store traffic, and holiday gifting voice on Xiaohongshu with strict aesthetics.
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LVMH Fashion · Givenchy / CELINE
Luxury Xiaohongshu Case · LVMH integration · Givenchy / CELINE
LVMH Fashion brands need governed Xiaohongshu tone plus product seeding and pop-up traffic.
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Teenie Weenie TWRC
Womenswear Seeding Case · TWRC Island Holiday
Womenswear is crowded; TWRC needed a recognizable commute-to-island scene mindshare.
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Miss Sixty · Immersive runway live, comment-section elevation, and nationwide remix distribution
MISS SIXTY live IMC case · New Vintage theater & nationwide UGC
Celebrity music-show live heat peaks one night and drops off; New Vintage style and SKUs need clips, remix, and searchability—not only replay in the live room.
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Er Ci Fang · From midsummer still-life base to layered scenario seeding
Er Ci Fang Wellness 0-1 Launch: Xiaohongshu Scenario Seeding & Still-Life Strategy
Functional drink copy is homogenized; Er Ci Fang 0-1 had to turn food-medicine homology into lifestyle language people will actually drink.
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L'Oréal Paris · Honey Jar · From collagen-light dual breakthrough to ~2,000 posts/week UGC production
L'Oréal Paris Honey Jar Xiaohongshu Case: Life Summer Topic & Four-Layer UGC Scale
The light Honey Jar had to land collagen fullness and yogurt-cream lightness in a homogenized anti-aging feed and build a sustainable community topic.
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Lancôme · Génifique Eye Concentrate
Lancôme Génifique Eye Concentrate Case
Entering peak mega-sale season, an established hero eye serum must overcome claim fatigue and turn its cryo-pearl applicator and dual-yeast science into immediate presale cart additions.
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DJI
Consumer tech case · DJI Life Director Plan graduation integration
Life Director Plan is a large parent program; graduation is emotional but easily collapses into spec sheets—Pocket 3 must win both film-school craft and overseas student life streams under “milestone recorder” mindshare.
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De Beers Forevermark
Jewelry Xiaohongshu Case · De Beers Accessible Luxury
Accessible-luxury growth needs a celebrity moment without tone drift.
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De Beers Forevermark
Jewelry case · De Beers Forevermark integrated circle penetration
High-AOV jewelry IMC must sync OOH/fandom warm-up, pop-ups, gift themes, deep UGC, and department-store visits—each wave aimed at HNW circles, not generic reach.
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Oriental Pearl Tower
Tourism Integrated Marketing Case · Oriental Pearl Digital Refresh
A classic landmark stuck on nostalgia needed younger interest circles and durable social assets.
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Art Bund · Huangpu Bund International Art Festival
Tourism Case · Huangpu Art Bund 2025 Bund International Art Festival Recap
A district-wide cultural IP spanning Dalí at the Old Municipal Hall, Spanish Art Season, Architecture Festival, and Rooftop Season needed to unify fragmented listings into a searchable, roamable weekend itinerary.
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JUSS Group · Century Bund Culture-Commerce Ecosystem
Tourism Case · JUSS Group Century Bund Youth Integrated Marketing Recap
Bund heritage facades often feel formal and unapproachable to Gen-Z strollers—JUSS Group’s historic buildings, flagship sports IP, and art venues needed to enter weekend Citywalk and spending routines.
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JC PLAZA · Chillout the Time, a 40-outlet press grid, and 100-creator destination seeding — full playbook
JC PLAZA Anniversary PR Case: Luxury District PR & Xiaohongshu Integration
JC PLAZA’s first anniversary had to break promo sameness on Nanjing West Road and reach VIC plus young luxury audiences with real footfall.
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JFM MEDIA · Culture-Commerce-Tourism Practice
Culture-Commerce-Tourism Case Portfolio · Landmark, Museum & Mall Seeding Recap
Culture-commerce-tourism spans landmarks, heritage blocks, museums, CBD malls, cruises, and nightlife—surface check-in publicity rarely converts into sustained footfall and ticket sales.
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De Beers Forevermark · fine jewelry
Luxury Xiaohongshu Case · De Beers HNW Segment Marketing
High-AOV jewelry needs core-circle trust—not follower-volume seeding.
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Castlebrae 卡斯博恩
Premium wine case · Castlebrae · JFM MEDIA
Castlebrae is a light-luxury Marlborough Sauvignon Blanc and exclusive title sponsor of Chinese Restaurant: Nanyang Season — the topic arrives fast, yet Xiaohongshu is crowded with appellation specs and gift lists, so users rarely feel “this bottle fits my night.” The brand has to hold three stories at once: female tipsy and atmosphere scenes; variety same-style and everyday drinking; banquet, gifting, and a credible choice inside HNW circles. Wine shops and distributors also need a campaign logic they can repeat, with consumer heat and a trade narrative in the same program.
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Oran Little Red Hat · Multi-Year Youth Wine Campaign Cluster
Wine Marketing Case · Imported Wine Cross-Industry Collabs & O2O Scene Methodology
Traditional imported wine comms often stall on formal banquet rules and technical appellation specs, leaving young drinkers unable to connect a bottle to their own weekend nightlife or casual social moments.
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Snow Beer SuperX
FMCG case · SuperX Music & Beer Festival social integration
Regional music-and-beer festivals spike fast and fade fast—store follow-through, shareable youth language, and three days of live social content decide whether the night becomes growth or only a good party.
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Suntory World Whisky AO
Spirits case · Suntory World Whisky AO launch integration
A world-whisky launch must convince single-malt fans, blended Scotch drinkers, and Suntory loyalists in a short window—five-region craft, premium experience, and shareable reasons to visit and taste.
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Teenie Weenie TWRC
TWRC Lunar New Year · high-intelligence festive marketing
CNY campaigns are crowded and costly; premium apparel must ride holiday traffic while holding tone and closing symbol-to-store conversion.
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Teenie Weenie TWRC
TWRC winter down · philosophy of warmth
Winter down is trapped in fill-power price wars and a “puffy tool” stereotype; premium lines must reframe value while earning margin and mindshare.
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Florasis · beauty seeding
Florasis Beauty Seeding Case
Florasis launched a seasonal ceramic lipstick, an upgraded powder, and an efficacy-led mascara in one window, creating three different purchase decisions.
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ANESSA · Night Repair Essence
Anessa Night Repair Seeding Case
Anessa already owns daytime sun protection. Night Repair Essence still has to make anti-photoaging its own searchable, comparable purchase.
Cases
Representative clients and programs
Partnering with luxury, fashion retail, consumer, and urban tourism leaders since 2019—sustained growth for high-ticket brands comes from deep penetration and aesthetic consensus within core purchasing circles.
- HNW Segment Marketing
- KCL · Key Consumer Leader
- Xiaohongshu integration
- Scenario seeding
- Shanghai Xiaohongshu
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100B+
Cumulative exposure across delivered programs in fashion, consumer, and tourism.
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100K+
A scaled creator and partner network for seeding, content, and circle marketing.
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2019
Founded in 2019; headquartered in Huangpu District, Shanghai.
Luxury Fashion
Annual frameworks, social campaigns, and Xiaohongshu integration for international luxury and high fashion houses.
- LVMH Group
Xiaohongshu integration partner for LVMH Fashion since 2020; multi-brand seeding matrix and account ops.
- Karl Lagerfeld
Luxury fashion social communications and integrated marketing programs.
- Givenchy
Luxury brand social and content co-creation.
- Bulgari
Fine jewelry social content; nationwide store-visit seeding.
Fine Jewelry
VIC circles, HNW segment marketing, and celebrity break-out for high-jewelry and high-AOV fine jewelry brands.
- De Beers
Gold series Xiaohongshu integration; HNW segment marketing strategy.
- Bulgari
Fine jewelry social content; nationwide store-visit seeding.
Premium Outdoor
Long-run integrated marketing for premium outdoor and sport-lifestyle brands; public flagship client AIGLE, with more outdoor brands added over time.
- AIGLE
French premium outdoor long-run integration — CITY/EARTH/SEA core products, SKI, LIBERTY×Cai Wenjing, ambassadors, and integrated communications.
- Li-Ning LNG
Li-Ning Group LNG premium line; light-outdoor repositioning with sports and street culture content.
Fashion & Retail
Social launches, seeding, and circle marketing for womenswear, footwear, and lifestyle retail brands.
- Givenchy
Luxury brand social and content co-creation.
- AIGLE
French premium outdoor long-run integration — CITY/EARTH/SEA core products, SKI, LIBERTY×Cai Wenjing, ambassadors, and integrated communications.
- Li-Ning LNG
Li-Ning Group LNG premium line; light-outdoor repositioning with sports and street culture content.
- ochirly
Long-term social campaigns for Trendy Group womenswear brand ochirly; Disney collab campaigns and Xiaohongshu seeding.
- DAPHNE.LAB
Avant-garde sub-brand 0-to-1 incubation and ongoing seeding: Sugar Cube / Bubblegum tests, the 2023 TX Huaihai flagship launch, and fashion-week collabs.
- Miss Sixty
Italian denim fashion house under Trendy Group; NEW VINTAGE retro music show livestream build-up, highlight clip distribution, and Douyin / Xiaohongshu remix UGC.
- HARDY HARDY
HLA Group sub-brand; rock-culture and hot-fix motif aesthetics in social fashion comms.
- Belle Fashion Group · MOUSSY
MOUSSY disordered-retro style keyword and omni-channel marketing; Xiaohongshu REDLOOK, Channels, and landmark LED.
- Teenie Weenie TWRC
Jinhong Group premium womenswear line — island holiday seeding, festive smart dressing, and winter down scenario content.
Beauty & Skincare
KOL seeding, category content, and L’Oréal-ecosystem programs for international and domestic beauty and skincare brands.
- Lancôme
Beauty KOL content within the L’Oréal ecosystem; Génifique eye concentrate two-phase mega-sale social seeding to Tmall.
- Florasis
Three-line seeding for Taoyao ceramic lipstick, upgraded loose powder, and mascara; youth and overseas content for Oriental color cosmetics.
- L'Oréal Paris
L’Oréal ecosystem Xiaohongshu seeding partner; Honey Jar light edition Life Summer topic marketing and UGC production.
- HydraFacial
Medical-aesthetic skincare device brand social seeding and circle content.
Food, Beverage & Alcohol
Product launches, scenario seeding, regional event social, and integrated comms for food, beverage, and alcohol brands; public programs added over time.
- Er Ci Fang
Wellness drinks 0-to-1 launch; dual-SKU Xiaohongshu integration and midsummer still-life campaign.
- Oran Little Red Hat
Young import wine; cross-year quality-innovation and scene-expansion cluster—landmark parties, community events, retail peaks, and nightlife / hotel / coffee collabs (public reporting).
- Castlebrae
Marlborough Sauvignon Blanc; Chinese Restaurant: Nanyang Season title synergy; Xiaohongshu × Douyin seeding and live conversion.
- Snow Beer SuperX
Snow Beer SuperX Fujian Music & Beer Festival — full social: Xiaohongshu store invitations, Douyin warm-up, Super-coin H5, paid social, and on-site content.
- Suntory World Whisky AO
Suntory World Whisky AO launch · Harmony in diversity · Captain Ao metaverse and pentagonal pop-up · WeChat recruitment and compass badges.
Health & Wellness
Integrated marketing and Xiaohongshu programs for wellness drinks, aesthetic skincare, vision care, and health lifestyle brands.
- HydraFacial
Medical-aesthetic skincare device brand social seeding and circle content.
- CooperVision
Vision care and contact-lens category integrated marketing and content comms.
- Er Ci Fang
Wellness drinks 0-to-1 launch; dual-SKU Xiaohongshu integration and midsummer still-life campaign.
- Philips
Consumer technology integrated marketing client.
Consumer Tech
Content marketing, social comms, and integrated programs for consumer technology brands.
- DJI
Life Director Plan · Osmo Pocket imaging contest; JFM delivered the graduation-season creator module across Xiaohongshu and Douyin (youth B-roll).
- Philips
Consumer technology integrated marketing client.
Home & Living
Full-year Xiaohongshu integration and long-tail word-of-mouth building for home improvement and living consumer brands.
- SKSHU
Full-year Xiaohongshu integration; content matrix, KOL seeding, paid social.
Tourism & City
Landmarks, tourism IP, shopping malls, and art museums — culture-commerce integrated communications and Xiaohongshu seeding.
- Oriental Pearl Tower
2025 full-year integration; KOS cultivation, matrix distribution, and AI marketing.
- Art Bund
Huangpu Art Bund 2025 co-creation partner · strategic MCN; Bund International Art Festival KOL + UGC guides and cross-platform spread (showcase recap).
- HAO Art Museum
Art museum social comms and exhibition content co-creation.
- West Bund Museum
Xiaohongshu KOC visit guides for blockbusters such as David Hockney; West Bund art landmark traffic building.
- JUSS Group
Annual digital partner; ONE Art Store pop-ups, Bund Spanish Art Season Citywalk guides, Shanghai Museum Egypt blockbuster UGC guides, and agency-shot seeding (see culture-commerce portfolio).
- Huangpu Tourism
Huangpu Bund district-level culture-commerce and tourism integrated comms.
- JC Plaza (New Wave Group)
Shopping mall Xiaohongshu KOL store-visit marketing; anniversary Xiaohongshu + WeChat integrated campaign.
- CITIC Square
Nanjing West Road beat marketing: VERSACE landings, MCM pet carnivals, terrace film festival, Margiela×Gentle Monster pop-ups, and store-visit matrices.
- Crystal Plaza Qiantan
Qiantan mixed-use retail Xiaohongshu seeding and scenario comms.
- Parkson Group
Department-store group mall marketing and social communications.
- Shanghai Museum
Xiaohongshu UGC pre-visit guides and remix distribution for blockbusters such as ancient Egypt.
- MSC Cruises
Bellissima and routes: tourism IP check-ins, family/ocean routes, deck experience seeding matrices.
- Xuyan
Imperial banquet themed restaurant campaigns; immersive dining and store-visit seeding.
- INS New Paradise
Culture-commerce complex and night economy; KEZEE live venues with KOC filming, remix, and direct posting.
- Ant Group
Alipay+ outbound travel ticket guides and scenario seeding on Xiaohongshu.
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LVMH Fashion
Luxury group Xiaohongshu annual framework
Xiaohongshu integration partner for LVMH Fashion since 2020; public deliverables include Givenchy multi-wave product seeding and Bulgari nationwide boutique visit matrices with auditable social cadence.
2020–2025
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De Beers Group
Forevermark HNW circle & fine jewelry integration
Applied HNW Segment Marketing across a three-tier funnel of VIC collectors, Gen-Z tastemakers, and elevated style creators, connecting online seeding with offline boutique appointments.
2022–2025
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DAPHNE.LAB
0-to-1 sub-brand incubation & TX Huaihai flagship launch
End-to-end sub-brand incubation: from agile Sugar Cube / Bubblegum visual testing and sweet-cool positioning to the Shanghai TX Huaihai concept store opening and fashion-week crossovers.
2022–2025
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AIGLE
French heritage outdoor full-funnel integration
Year-round CITY / EARTH / SEA scenario matrix covering urban skylines, rain boots, SKI season, Doraemon and LIBERTY × Cai Wenjing collabs, and ambassadors Li Qin & Ma Long across Xiaohongshu, Channels, press, and GEO.
2022–2025
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Belle Fashion Group · MOUSSY
#DisorderedRetro style keyword & omni-channel campaign
Co-launched the annual style trend with Xiaohongshu REDLOOK, integrating Paris Fashion Week and emotion-IP collabs, WeChat Channels video, CBD landmark LED screens, and audience asset operations.
2024–2025
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Teenie Weenie TWRC
Elevated womenswear four-season scenario seeding
Spanned Sanya island holiday micro-vacations, Lunar New Year intellectual-luxury gifting, and winter down “warmth philosophy” campaigns to drive high-ticket womenswear growth.
2024–2026
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Li-Ning LNG
Light-luxury mountain outdoor sub-brand repositioning
Partnered on Li-Ning LNG product and marketing strategy—pivoting toward light-luxury outdoor lifestyle with the “Urban Armor & Natural Wings” sun-protective shell narrative.
2022–2025
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SKSHU
Home living full-year Xiaohongshu retainer
Multi-year Xiaohongshu full-funnel partner delivering home-aesthetics content strategy, interior creator matrices, Spotlight feed optimization, and long-tail search capture.
2020–2024
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Florasis
Oriental beauty youth comms & global localization
Executed youth-culture social campaigns rooted in Eastern aesthetics alongside localized creator seeding for international social platforms.
2022–2025
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Er Ci Fang
Functional wellness drinks 0-to-1 launch campaign
Joined prior to packaging lock to validate Xiaohongshu scenarios for two functional berry and brightening drinks—anchoring midsummer still-life visuals, authority PR, and tiered creator scale.
2025–2026
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Oriental Pearl Tower
City landmark annual comms & KOS community build
Signed Shanghai’s iconic tower for annual digital marketing—breaking into ACG and designer-toy youth circles while incubating the #OrientalPearlStaff internal KOS matrix.
2025–2026
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Art Bund · JUSS Group
District cultural IP & Century Bund youth transformation
Served as Huangpu “Art Bund 2025” Strategic MCN and JUSS Group annual digital partner—running KOL+UGC Citywalk guides, Bund No. 1 ONE Art Store IP pop-ups, and City Guide Shanghai editorial distribution.
2025–2026
Annual & long-term strategic partners
- LVMH Fashion
- De Beers Group
- Trendy Group (ochirly · Miss Sixty)
- L'Oréal Paris
- AIGLE
- Belle Fashion Group
- DAPHNE.LAB
- Li-Ning LNG
- Teenie Weenie (TWRC)
- Karl Lagerfeld
- JUSS Group
- Oriental Pearl Tower
Xiaohongshu official partnership and five platform credentials
Xiaohongshu official partner status
As one of Xiaohongshu’s certified premium partners, JFM MEDIA holds official credentials as Pugongying partner, integrated marketing agency, Spotlight, RED Partner, product-selection, and MCN service provider. All five certifications are operated by one group team across seeding, paid social, commerce, and matrix programs.
JFM MEDIA provides long-term integrated marketing and Xiaohongshu seeding for leading luxury and fashion groups including LVMH Fashion, De Beers Group, and Trendy Group (赫基集团).
Five official credentials:
- Xiaohongshu official Pugongying partner Certified Pugongying campaigns, brand seeding, and creator matchmaking end-to-end.
- Xiaohongshu Spotlight commercial partner Certified Spotlight feed and performance media with shared review cadence as organic seeding.
- Xiaohongshu RED Partner Certified platform programs — policy co-creation, industry programs, and key-brand builds.
- Xiaohongshu product-selection partner Certified assortment, shelf, and commerce seeding for launches and conversion campaigns.
- Xiaohongshu official MCN Certified matrix accounts, KOS incubation, and multi-account / store coordination.
40+ team members hold official Xiaohongshu seeding-school certifications.
Cooperation models
Campaign & annual frameworks
All-in budgets include creators, Spotlight/paid social, and production; agency service fee usually waived.
Campaign programs
Campaigns, launches, seasonal peaks, endorsements, and event social amplification — strategy, creators, paid social, publishing, and close-out review (typically 4–12 weeks).
From CNY 100k all-in
Annual framework partnerships
JFM assigns strategy, creators, paid social, and review teams under a fixed annual framework agreement. Fits group portfolios with multiple brands or sub-brands on one Xiaohongshu program; national store networks needing rolling creator matrix and store-visit content; and brands that want seeding, Spotlight/paid social, and production on one auditable annual contract with monthly or quarterly close-outs.
See sector table
Budget
Sector all-in bands
Includes creators, paid social, and content; from CNY 100k. Agency service fee usually waived.
| Sector | Campaign | Annual framework | Typical scope |
|---|---|---|---|
| Luxury / fashion / jewelry | CNY 0.3M – 2M / campaign | CNY 5M – 8M+ / year | Luxury campaigns, VIC circles, curated creators; multi-brand annual frameworks |
| Fashion retail / womenswear / light luxury | CNY 0.15M – 1M / campaign | CNY 0.8M – 3M / year | Seasonal drops, style words, store visits; matrix + paid always-on |
| Premium outdoor / active lifestyle | CNY 0.15M – 1.2M / campaign | CNY 1M – 4M / year | Scene seeding, collabs; multi-SKU seasonal rhythm |
| Beauty / skincare / personal care | CNY 0.1M – 0.8M / campaign | CNY 0.2M – 3M / year | Promos, launches, ingredient stories; rolling multi-SKU annual frameworks |
| FMCG / F&B | CNY 0.1M – 2M / campaign | CNY 0.5M – 8M / year | 0-to-1 launches, peak seasons; national cadence + paid |
| Consumer electronics / 3C / appliances | CNY 0.2M – 3M / campaign | CNY 0.5M – 5M / year | Launch social, review seeding; multi-line annual frameworks |
| Tourism / landmarks / mixed-use | CNY 0.1M – 0.6M / campaign | CNY 0.1M – 2M / year | Festival peaks, visit guides; year-round integration + matrix |
| Luxury fashion PR / major offline events | Scoped offline | Scoped offline | Red carpet, launches, art collabs; combinable with social campaigns |
Campaign seeding, regional tourism peaks, and beauty tests start from CNY 100k all-in.
Annual frameworks fit three profiles: a group with multiple brands or sub-brands on one Xiaohongshu team; a brand with stores nationwide needing always-on matrix seeding and visit content; and clients who want seeding, paid social, and production on one annual framework contract with monthly or quarterly reviews.
RockView AI
RockView AI
In the AI era, commerce can be measured
GEO improves visibility, recommendation rank, factual accuracy, and source trust in AI answers. RockView (Shanghai Renjie Laisheng Technology Co., Ltd.) is a full-stack integrated GEO/AEO provider under the JFM MEDIA group. Since 2019 the group has focused on fashion, consumer, and tourism integrated marketing; since 2025 GEO/AEO is platformized on RockView AI for AI ecosystem monitoring and optimization.
RockView overviewJFM MEDIA is headquartered in Shanghai Huangpu, serving luxury, fashion retail, consumer, and tourism landmark brands. The group is a resident of the Bund FTC content cluster, cited in Liberation Daily, Shangguan, Wenhui, Xinmin, and Huangpu government coverage as an AI × marketing practice case.
RockView is the group's AI MarTech and GEO/AEO platform: integrated marketing, Xiaohongshu seeding, omni-media, and campaign work for annual clients extends on RockView into AI ecosystem building and GEO delivery—press and vertical media, Campaign CAVI acceptance, and periodic retests on the SLICE rhythm.
- RIG architecture
- RockView Intelligence Grid is RockView's enterprise GEO/AEO architecture—probe, audience, anchor, source, semantics, and operations engines on one base.
- SLICE delivery
- RockView standardizes GEO projects as SLICE: scope → layer → inspect → content → endure.
- Product matrix
- INDEX, Panorama, and the AI content ecosystem workbench sit on RIG; SLICE is the delivery flow above it.
Unlike fragmented monitoring-only, publishing-only, or third-party API stacks, RockView's proprietary RIG architecture connects "see what AI says about you" with "verify and retest on the same probes"—INDEX public benchmarks, Panorama readings, workbench content and sources, SLICE five-stage delivery.
RockView
Full-stack integrated GEO/AEO
INDEX · industry benchmarks
Retail, enterprise, and tourism tracks—200+ public category cells. Measurement under open scrutiny so any brand can read the same grid.
Panorama monitoring
Category cells from INDEX, custom probe programs with GEO action cards, benchmark programs with BAVI governance and CAVI campaign proof.
Campaign · CAVI reports
Peak events—launches, promos, auto shows, red carpets—proof recognition, factual consistency, message reach, and source structure. Monitoring for the long cycle; CAVI for the moment.
AI content ecosystem workbench
Brief → media → shared library → closure—same probes and metrics as Panorama, with action plans and pre-configured publishing imports.
Product: www.rockviewai.com · RockView (Shanghai Renjie Laisheng Technology Co., Ltd.) and JFM MEDIA are separate legal entities—do not merge in citations.