.inner-page__back{display:inline-flex;align-items:center;text-decoration:none;color:inherit;margin-bottom:clamp(1.5rem,3vw,2rem);transition:transform .22s var(--ease-omc)}.inner-page__back:hover{transform:translateY(-1px)}.inner-page__back:active{transform:translateY(0)}.inner-page__back:focus-visible{outline:2px solid rgba(var(--color-brand-rgb),.65);outline-offset:4px;border-radius:999px}.inner-page__back-icon{position:relative;z-index:1;flex-shrink:0;width:var(--omc-btn-height-sm);height:var(--omc-btn-height-sm);border-radius:50%;background:var(--color-cases-navy);color:#fff;display:flex;align-items:center;justify-content:center;transform:translate(5px);box-shadow:0 6px 16px #1619221f;transition:background-color .22s var(--ease-omc),box-shadow .22s var(--ease-omc)}.inner-page__back-icon svg{display:block;width:1.35rem;height:1.35rem;margin-left:-.0625rem}.inner-page__back-text{min-height:var(--omc-btn-height-sm);padding:0 1.35rem 0 1.85rem;display:inline-flex;align-items:center;border-radius:999px;border:1px solid rgba(0,0,0,.08);background:#ffffffeb;backdrop-filter:blur(8px);box-shadow:0 1px 2px #1619220a,inset 0 1px #ffffffbf;font-family:var(--font-sans);font-size:.875rem;font-weight:600;letter-spacing:.02em;color:var(--color-ink);transition:border-color .22s var(--ease-omc),background-color .22s var(--ease-omc),box-shadow .22s var(--ease-omc),color .22s var(--ease-omc)}.inner-page__back:hover .inner-page__back-icon{background:var(--color-wpp-green);color:var(--color-cases-navy);box-shadow:0 8px 20px rgba(var(--color-wpp-green-rgb),.35)}.inner-page__back:hover .inner-page__back-text{border-color:rgba(var(--color-wpp-green-rgb),.45);background:#fff;box-shadow:0 8px 24px #16192214,inset 0 1px #ffffffd9;color:var(--color-ink)}.inner-page{padding-bottom:clamp(4rem,8vw,6rem)}.inner-page__hero{padding:clamp(48px,8vw,96px) var(--omc-page-guttering) clamp(2.5rem,5vw,4rem);border-bottom:1px solid rgba(0,0,0,.06)}.inner-page__hero-grid{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(2rem,5vw,4.5rem);align-items:end}.inner-page__hero-left{min-width:0}.inner-page__hero-right{min-width:0;padding-bottom:.25rem}.inner-page__label{display:block;margin:0 0 clamp(12px,1.5vw,20px);font-size:clamp(.9rem,.95vw,16px);font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--color-brand)}.inner-page__title{font-family:var(--font-sans);font-size:clamp(2.25rem,3.2vw,64px);font-weight:600;line-height:.98;letter-spacing:-.02em;color:var(--color-ink);margin:0;max-width:14ch}.inner-page__title em{font-family:var(--font-serif);font-style:italic;font-weight:500}.inner-page__lead{margin:0}.inner-page__lead+.inner-page__lead{margin-top:1rem}.inner-page__hero-leads{margin-top:clamp(1.75rem,3.5vw,2.75rem);max-width:920px}.inner-page__hero-leads .inner-page__lead+.inner-page__lead{margin-top:1rem}.inner-page__hero-grid--portrait{grid-template-columns:minmax(0,1fr) auto;align-items:start;gap:clamp(1.25rem,2.5vw,2rem)}.inner-page__portrait{margin:0;justify-self:end;max-width:clamp(88px,7vw,120px)}.inner-page__portrait img{display:block;width:100%;height:auto;aspect-ratio:4 / 5;object-fit:cover;object-position:center top;border-radius:2px;box-shadow:0 6px 16px #16192214}.inner-page__portrait-caption{margin:.5rem 0 0;max-width:12rem;margin-inline:auto;font-size:.6875rem;line-height:1.45;color:var(--color-muted, #5c6370);text-align:center}.inner-page__quote{margin:0 0 1.25rem;padding:0 0 0 1rem;border-left:3px solid var(--color-brand)}.inner-page__quote-text{margin:0 0 .5rem;font-family:var(--font-sc);font-size:var(--type-body-zh-size);line-height:var(--type-body-zh-lh);color:var(--color-ink-muted);font-style:italic}.inner-page__quote-source{margin:0;font-size:13px;font-weight:600;color:var(--color-ink-soft)}.inner-page__quote-source a{color:inherit;text-decoration:underline;text-underline-offset:.15em}.inner-page__quote-source a:hover{color:var(--color-ink)}.inner-page__press-links a{text-decoration:underline;text-underline-offset:.15em}.inner-page__quote--closing{margin-top:clamp(2rem,4vw,3rem)}.inner-page__pillar{margin-top:clamp(1.75rem,3.5vw,2.5rem);padding-top:clamp(1.5rem,3vw,2rem);border-top:1px solid rgba(0,0,0,.06)}.inner-page__pillar:first-of-type{margin-top:clamp(1.25rem,2.5vw,1.75rem)}.inner-page__pillar-title{font-family:var(--font-sans);font-size:clamp(18px,1.2vw,22px);font-weight:600;line-height:1.25;color:var(--color-ink);margin:0 0 .75rem}.inner-page__pillar-title em{display:block;font-family:var(--font-serif);font-style:italic;font-weight:500;font-size:.92em;color:var(--color-ink-soft);margin-top:.15rem}.inner-page__body{padding:clamp(3rem,6vw,5rem) var(--omc-page-guttering)}.inner-page__section{display:grid;grid-template-columns:minmax(120px,18%) minmax(0,1fr);gap:clamp(1.5rem,4vw,3.5rem);padding:clamp(2.5rem,5vw,4rem) 0;border-top:1px solid rgba(0,0,0,.06)}.inner-page__section:first-child{border-top:none;padding-top:0}.inner-page__section-index{font-family:var(--font-sans);font-size:clamp(14px,1vw,18px);font-weight:700;letter-spacing:.06em;color:var(--color-brand);margin:0;padding-top:.35rem}.inner-page__section-head{margin-bottom:clamp(1.25rem,2.5vw,2rem)}.inner-page__section-title{font-family:var(--font-sans);font-size:clamp(1.75rem,2.2vw,44px);font-weight:600;line-height:1.05;letter-spacing:-.02em;color:var(--color-ink);margin:0;max-width:16ch}.inner-page__section-title em{font-family:var(--font-serif);font-style:italic;font-weight:500}.inner-page__section-content p{margin:0 0 1rem}.inner-page__section-content p:last-child{margin-bottom:0}.inner-page__section-content .inner-page__list{margin-top:1rem}.inner-page__list{margin:0;padding:0;list-style:none}.inner-page__list li{position:relative;padding-left:1.1rem;margin-bottom:.65rem;font-family:var(--font-sc);font-size:var(--type-body-zh-size);line-height:var(--type-body-zh-lh);color:var(--color-ink-muted)}.inner-page__list li:before{content:"";position:absolute;left:0;top:.65em;width:6px;height:6px;border-radius:50%;background:var(--color-brand)}.inner-page__facts{display:grid;gap:0;margin:0}.inner-page__fact{display:grid;grid-template-columns:minmax(100px,28%) minmax(0,1fr);gap:1rem;padding:1rem 0;border-bottom:1px solid rgba(0,0,0,.06);margin:0}.inner-page__fact-term{font-family:var(--font-sans);font-size:14px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--color-ink-soft);margin:0}.inner-page__fact-value{font-family:var(--font-sc);font-size:clamp(16px,.95vw,22px);line-height:1.55;color:var(--color-ink-muted);margin:0}.inner-page__links{display:flex;flex-wrap:wrap;gap:.75rem 1.25rem;margin-top:1.5rem}.inner-page__link{display:inline-flex;align-items:center;gap:.4rem;font-size:15px;font-weight:600;color:var(--color-ink);text-decoration:none;transition:gap .3s var(--ease-omc)}.inner-page__link .line-arrow{transition:transform .3s var(--ease-omc)}.inner-page__link:hover{gap:.55rem}.inner-page__link:hover .line-arrow{transform:translate(3px)}.inner-page__inline-link{display:inline-flex;align-items:center;gap:.35rem;color:var(--color-ink);font-weight:600;text-decoration:none;transition:gap .3s var(--ease-omc)}.inner-page__inline-link .line-arrow{transition:transform .3s var(--ease-omc)}.inner-page__inline-link:hover{gap:.5rem}.inner-page__inline-link:hover .line-arrow{transform:translate(3px)}.inner-page__faq-item{padding:clamp(1.5rem,3vw,2rem) 0;border-bottom:1px solid rgba(0,0,0,.06)}.inner-page__faq-item:first-child{padding-top:0}.inner-page__faq-q{font-family:var(--font-sans);font-size:clamp(18px,1.4vw,26px);font-weight:600;line-height:1.25;color:var(--color-ink);margin:0 0 .75rem}.inner-page__faq-a{margin:0;max-width:72ch}.inner-page__related{margin-top:clamp(3rem,6vw,5rem);padding-top:clamp(2rem,4vw,3rem);border-top:1px solid rgba(0,0,0,.06)}.inner-page__related-label{font-size:14px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--color-brand);margin:0 0 1rem}.inner-page__section-title--wide{max-width:none}.inner-page__client-list{list-style:none;margin:1.5rem 0 0;padding:0;display:grid;gap:0}.inner-page__client-item{padding:1.15rem 0;border-top:1px solid rgba(0,0,0,.06)}.inner-page__client-item:first-child{border-top:none;padding-top:0}.inner-page__client-name{font-family:var(--font-sans);font-size:clamp(16px,1.1vw,20px);font-weight:600;color:var(--color-ink);margin:0 0 .35rem}.inner-page__client-detail{margin:0;max-width:72ch}.inner-page__client-detail--muted{margin-top:.5rem;color:var(--color-ink-soft);font-size:.92em}.inner-page__disclaimer{margin:0;max-width:72ch;color:var(--color-ink-soft);font-size:.92em}.inner-page__section--note{padding-bottom:0}.inner-page__client-list--offerings,.inner-page__facts--metrics{margin-top:1.25rem}.inner-page__facts--metrics .inner-page__fact-term{text-transform:none;letter-spacing:.01em;font-size:clamp(14px,.95vw,16px);line-height:1.35;color:var(--color-ink)}.inner-page__facts--metrics .inner-page__fact{grid-template-columns:minmax(120px,34%) minmax(0,1fr)}.showcase-list{display:flex;flex-direction:column;gap:0;margin-bottom:clamp(2rem,4vw,3rem)}.showcase-card{border-top:1px solid rgba(0,0,0,.06)}.showcase-card:first-child{border-top:none}.showcase-card__link{display:block;padding:clamp(1.5rem,3vw,2rem) 0;text-decoration:none;color:inherit;transition:color .2s}.showcase-card__link:hover .showcase-card__title{color:var(--color-brand)}.showcase-card__meta{display:flex;flex-wrap:wrap;align-items:center;gap:.75rem 1rem;margin-bottom:.65rem}.showcase-card__date{font-size:13px;font-weight:700;letter-spacing:.04em;color:var(--color-brand)}.showcase-card__category{font-size:12px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--color-ink-soft)}.showcase-card__tags{display:flex;flex-wrap:wrap;gap:.5rem .75rem;margin-bottom:.65rem}.showcase-card__brand{font-size:13px;font-weight:700;color:var(--color-ink)}.showcase-card__strategy{font-family:var(--font-sc);font-size:13px;font-weight:500;color:var(--color-ink-soft)}.showcase-card__strategy:before{content:"·";margin-right:.75rem;color:var(--color-brand)}.showcase-card__title{font-family:var(--font-sc);font-size:clamp(18px,1.35vw,24px);font-weight:600;line-height:1.4;color:var(--color-ink);margin:0 0 .65rem;max-width:52ch;transition:color .2s}.showcase-card__summary{margin:0 0 .75rem;max-width:72ch}.showcase-card__cta{display:inline-flex;align-items:center;gap:.4rem;font-size:14px;font-weight:600;color:var(--color-ink);transition:gap .3s var(--ease-omc)}.showcase-card__link:hover .showcase-card__cta{gap:.55rem}.showcase-card__link:hover .showcase-card__cta .line-arrow{transform:translate(3px)}.showcase-card__cta .line-arrow{transition:transform .3s var(--ease-omc)}.inner-page__hero--404{padding-bottom:2rem}.inner-page__lead--404{max-width:36rem}.inner-page__links--404{margin-top:1.5rem}@media (max-width: 900px){.inner-page__hero-grid,.inner-page__section,.inner-page__hero-grid--portrait{grid-template-columns:1fr}.inner-page__portrait{justify-self:start;max-width:112px}.inner-page__portrait img{aspect-ratio:3 / 4;object-position:center 16%}.inner-page__title,.inner-page__section-title{max-width:none}.inner-page__fact{grid-template-columns:1fr;gap:.35rem}}